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Indian major life insurer focuses on selling its products through banks

One of the largest life insurance companies in India LIC generates over 96% of sales through its agents. Thus, the growth of premiums from bancassurance amounted to 26.25% in 2022 and 2023, writes Telegraph India.
Indian major life insurer focuses on selling its products through banks

“We remain ambitious in this direction and will be developing plans and strategies to increase the share of banca and alternative channels in our portfolio. A decent growth in terms of bank deposit was observed in fiscal 2023 year. We intend to leverage our wide network of partnerships with private and public sector banks,” LIC Chairman Siddhartha Mohanty noted at the presentation of the company's quarterly report.

Some insurance companies have the option of purchasing life insurance policies online or through other channels, including direct sales without agents. This may be a convenient option for customers who prefer to research and compare different policies on their own and make a decision without interacting with an agent.

However, despite the possibility of buying life insurance without an agent, many people still prefer the advice and assistance of a professional to be sure they make the right choice and get support if necessary. The agents can also help you compare different offers from different insurance companies and find the best option in accordance with your needs and budget.

At the end of the day, the decision to purchase life insurance through an agent or through other channels depends on your preferences, level of knowledge in the field of insurance and desire to receive personalized advice and support in the process of choosing the policy.

Source:  https://www.telegraphindia.com/business/life-insurance-corporation-focus-on-bank-channels-for-policy-sale/cid/1939649

Photos are from open sources.

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