bs-preloader__icon
ru kz en

Digital tools are the key to successful work of insurance brokers

The US internet platform for marketing research Fuel Cycle has published the results of its research on consumer preferences in the insurance product selection.
Digital tools are the key to successful work of insurance brokers

Ukr Insurance found out that according to the study of Fuel Cycle, insurance brokers need to make digital tools a key part of their business arsenal. In other words, almost half of the survey participants (48%) make their choice of insurance companies or insurance programs using digital products (chatbots, price scan platforms, information and service tools).

When choosing a car insurance, for example, or property or health insurance, a potential client spends up to 3 hours on average, exploring suppliers and choosing the most suitable insurance product.

In "informed buyer" era the insurance brokers should consider their role as more advisory and realize that they are no longer the first "contact point".

"Agents need to be open for online business operations. This includes being on social media and using online consultations through mobile apps and chats," said Nick Chadwick, a higher senior officer at Fuel Cycle.

 

Source: https://www.ukrstrahovanie.com.ua/news/tsifrovyie-instrumentyi-yavlyayutsya-zalogom-uspeshnoy-rabotyi-strahovyih-brokerov

Share
read also
Life insurance market in Kazakhstan will continue to grow - S&P
Life insurance market in Kazakhstan will continue to grow - S&P

As of January 1, 2019, six life insurance companies have been worked in Kazakhstan; n...

Life insurance is most often used by people under the age of 40
Life insurance is most often used by people under the age of 40

According to the observations of Luminor bank and ERGO insurance company, millennials...

People in Germany spend a record amount on life insurance
People in Germany spend a record amount on life insurance

The volume of premiums collected by German life insurance companies grew by 11.3% ove...

The most interesting materials of the site you have in the mail! Subscribe to the newsletter.

ASK A QUESTION TO THE EXPERT
ASK A QUESTION TO THE EXPERT
Submit your application