The head of the media department of the UK insurance company Hiscox UK & Ireland, James Bradley, believes that with the growth of new technologies and social networks, a new type of publications written by public figures appears.
Politicians and businessmen, cultural figures, sports stars, TV presenters and other celebrities create and distribute their own informational content. This activity, according to Bradley, needs insurance protection. As an example, he cites the Twitter posting of Tesla CEO Ilon Musk, which cost him a $40 million fine and the chairmanship of the company’s board of directors.
A month ago, Hiscox launched an insurance program to cover the risks of public activities of renowned and high-ranking officials. The company claims that the program is unique in the UK.
In the photo: Ilon Musk
Photos per websites: 24smi.org, banki.ru
