Application of fitness trackers in the field of VHI in the future can help insurance companies make individual programs based on health characteristics of a person or a group of people. This will make it possible to optimize VHI programs, excluding services that the insured do not need. Such client orientation will not only help to reduce the cost of social package, but also increase productivity of employees and efficiency of the company as a whole.
The urgency of the problem of disease prevention and health promotion is acknowledged by the number of organizations involved in health insurance programs, as insurers say. Digital technologies, which are now applying by companies, allow optimizing of the collection, storage and analysis of health data of employees and make programs more effective.
Also, the growth in sales of smart insurance policies will, of course, be due to widespread application of integrated GPS systems in cars and the more active application of other telematics devices in hull insurance. Owing to such systems, the risk and price of a policy is determined depending on the individual driving style of each client, which allows him to save on insurance and insurance companies can fight fraud according to the report called "Smart Gadgets 2020".
As noted in the analytical report of J'son & Partners Consulting, following the results of 2017, the penetration of "smart" motor hull insurance In Russia was not more than 3% of the number of current motor hull insurance policies. In general, in 2017, negative dynamics in the growth of smart insurance market was overcome, but the average insurance premium of the motor hull insurance and the total volume of premiums decreased. By 2020, according to the experts, penetration of "smart" policies will reach not more than 10% of the number of current motor hull insurance.
According to the experts of the Institute of Risk, by 2020 the number of policies of "smart" insurance will increase by 5-6 times and will be accompanied by a rapid growth of the parallel market of smart fitness gadgets - from rings to shirts and underwear.