In the first half of this year, endowment insurance has increased by 55% compared to the same period a year earlier. “Generally speaking, the future of life insurance lies in building an ecosystem of healthy lifestyle using modern InsurTech projects (at the interface of life insurance and medicine), which prevents serious health problems and allows clients live longer and save” - shared the opinion the CEO of Capital Life Insurance Eugeny Gurevich.
Insurers expand the service components of endowment insurance products. According to Tatyana Landa, the general director of Soglasiye-Vita insurance company, it is the “second medical opinion” and telemedicine services. The policy may include regular medical checkups, organization and follow-up treatment of critical diseases with specialized medical assistance in Russia, genetic testing to identify the predispositions.
Experts concluded that life insurance, both cumulative and investment, is gradually striving for a lower segment, and its audience is getting younger. Younger clients do not have large savings and prefer programs with the possibility of paying regular installments, that is, in fact, insurance or installment investments.
Photos are from open sources.