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What Do Women In Russia Invest In?

A third of world capital or $70 trillion is in the hands of women. Such data are cited in BCG's “How Women Will Use Their Capital in the Next Decade”.
What Do Women In Russia Invest In?

According to experts, the largest share of world wealth falls to female residents of the United States and Canada, $35.4 trillion. The Western European countries account for $14.3 trillion and the Asian states (excluding Japan) are catching up with this indicator, $13 trillion.

The growth rate of their wealth in 2016–2019 exceeded the global one and amounted to 8.9%, while in other countries the average annual growth of female capital was 6.1% adding to their wealth an average of $5 trillion annually.

The highest growth rates were recorded in Asian countries, where women annually increased their wealth by 10.4% per year or by $1 trillion.

The difference between Russia and the rest of the countries is that, if in other countries the capital controlled by women is in segments up to $5 million, in Russia it accounts for 35%.

The largest share, 40% of funds under management, is held by the capital segment of more than $100 million, which puts Russia in first place on this index in the world (for comparison, in Western Europe - 16%, and the Middle East - 28%).

Russian women prefer to keep money on checking accounts and deposits, which share in total volume has reached 44% in 2019, while its average share globally is 25%. While life and pension insurance in the world cover 30% of the funds, they are only 6% in Russia.

In the future, according to the base and most likely scenario “V” (taking into account the influence of COVID-19), by 2023, the state of women can reach $93 trillion. In the period of 2020 and 2023, their capital growth will increase to 7.2%, according to BCG forecasts. However, the male capital growth rate will be lower and amount to no more than 5.2% (4.1% in 2016–2019).

However, despite the growing power of their finances, women are still largely underestimated by the asset management community, BCG analysts say. So many banks and firms confine themselves to general assumptions about what women are looking for, which makes their products, services and communications seem superficial at best and condescending at worst.

Source: https://www.kommersant.ru/doc/4346983?query=%D1%81%D1%82%D1%80%D0%B0%D1%85%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5%20%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8

Photos are from open sources.

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