New technologies will support the demand for life insurance by one of the most important target groups - millenials. Millenials are the generation born between the mid-80s and late 90s, they have less accumulated capital than their parents, but the propensity for regular consumption is higher. They are interested in discounts and special offers monitoring and comparing prices. Besides, millennials are passionate about healthy lifestyle. Finally, they love interactivity, they like processes with elements of involvement and games, gamification. Many foreign insurance companies saw great potential in these characteristics of the generation. For example, the Spanish Aviva offered a program that included the nutritionist and trainer services. Japanese AXA is developing healthy lifestyle mobile applications accompanying insurance products. John Hancock Vitality announced a promotion giving its customers smart watch that monitored physical activity, and then the most active customers were offered discounts on insurance.
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