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Kobe Bryant's tragic death leads to US life insurance boom

The days following the tragic death of Kobe Bryant as a result of the helicopter crash, insurers called the "Kobe effect."
Kobe Bryant's tragic death leads to US life insurance boom

On February 25, in Los Angeles, a farewell ceremony was held with five-time National Basketball Association (NBA) champion Kobe Bryant and his 13-year-old daughter Gianna, who had died in a plane crash in late January. More than 70 thousand people came to say goodbye to the legendary athlete. As the sports arena of the Staples Center where the ceremony was held accommodated only 30 thousand people, the rest people stood near the stadium and watched the ceremony on a large screen.

According to True Blue Life Insurance (an online aggregator for comparing life insurance companies), the number of requests and applications for life insurance has increased dramatically.

Thus, the number of applications ran up by 50% after Bryant’s death on Tuesday, by 52% on Wednesday and 55% on Thursday.

“One of the main triggers for buying life insurance policies these days was Kobe Bryant’s death,” said Brian Greenberg, founder and CEO of True Blue Life Insurance.

Source: https://money.yahoo.com/kobe-bryant-life-insurance-172357104.html

Photos are from open sources.

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