Despite the current economic and epidemiological situation, the expenses of 66% of Russian citizen on insurance products in 2020 remained at the same level as a year earlier. 20% of them even decided to increase the cost of insurance coverage, and only 9% chose to start saving.
However, the company's experts note the desire of customers to plan their expenses more rationally. Almost a third of the survey participants began to make purchases more often during promotions and use bonuses and promotion codes. However, only 2% of respondents save money when purchasing franchise insurance.
The growing interest in insurance products that protect life and health is most noticeable this year. People show the greatest interest in VHI programs, as well as insurance against accidents and critical illnesses.
A significant drop in demand has been observed in travel insurance.
“Despite the crisis, the majority of consumers do not cut their spending on insurance products, but their interests and motivation are changing. The pandemic has become a new impetus in the health care trend. People have become more responsible protecting not only their property but the most important thing they have, health. With high-quality insurance coverage offered by AlfaStrakhovanie, they feel more confident and therefore, do not save on insurance even in times of crisis,” says Alissa Bezlyudova, Marketing Department Director at AlfaStrakhovanie Medicine.
Photos are from open sources.
