The survey was conducted in 40 Indian cities among 12,000 people. The study showed that due to the COVID-19 pandemic, there had been a significant increase in demand for life insurance products. 71% of respondents own various life insurance policies.
The survey also showed that investments in LICs are perceived as long-term, expensive and reliable.
A large group of young people (60% of respondents under 35) have sufficient knowledge about investment life insurance. However, people of the older age group (36+) are most often regular clients of the LIC.
Photos are from open sources.
