The new ad campaign uses redone classic child rhymes.
“Many children's stories teach kids to avoid risks and dangers in a fun and creative way. We add information about insurance products to them,” says Chris Ballantyne, Marketing Manager at Partners Life.
Parents can independently record videos with babies and publish them on social networks. However, the company has also hired the popular New Zealand actor Dave Fane, who tells Christmas stories.
“These stories not only take people back to their childhood but often have dark origins that remind us of the importance of life insurance,” concludes Chris Ballantyne.
Photos are from open sources.