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LIC Yu life intends to reward customers for taking care of their own health

Life Insurance Company Yu life has developed a product that will encourage customers to keep a healthy lifestyle, writes The Jerusalem Post.
LIC Yu life intends to reward customers for taking care of their own health

Yu life developed its own money - Yu Coins or "wellness currency" to reward people for useful actions (running or work out at the gym). A person can exchange this currency for Amazon and ASOS vouchers at any time.

A client who has purchased insurance in the organization can download a special application that will record sports activities and accrue “the currency”.

Yu life offers this product not only to individuals, but also corporate clients. It is more interesting to compete and get bonuses in the team according to financiers.  

The company’s website with reference to the Organization for Economic Cooperation and Development reports that cardiovascular diseases result in death of 17.5 million people each year. Moreover, 60% of heart diseases are caused by unhealthy lifestyle and obesity.

Source: https://www.jpost.com/Special-Content/Life-insurance-start-up-yu-life-rewards-customers-for-keeping-healthy-600974

Photos are from open sources.

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