bs-preloader__icon
ru kz en

Customers are ready to exchange personal data for low insurance premiums

These are the survey data, conducted by the MuleSoft software provider. The Consumer Connectivity Insights 2018 study examined the sensitivity of confidentiality for insurance customers.
Customers are ready to exchange personal data for low insurance premiums

More than 8000 insurance customers around the world took part in the survey, Ukr Insurance reports. They answered several questions, such as: do the companies meet the expectations of the customers and whether they provide personalization using the technology of data collection, classification and analysis.

The study revealed that 44% of respondents welcome the use of third-party data obtained from social networks, in particular, from Facebook, if this will reduce insurance premiums. Such actions of the insurer are approved by 62% among people aged 18-34 years.

Geographically, Singaporeans (63%) and the United States (49%) are more open to personalization than those in the UK, where only 36% of respondents agreed to present their data in exchange for a reduction in the insurance premium.

"If such data becomes available to insurance companies through social networks, then the industry must agree with regulators to obtain customer consent to use additional data sources for personalized premium calculation. Those who cannot overcome this problem are risking to lose customer loyalty and fall behind more innovative insurance companies", the report said.

Source: https://www.ukrstrahovanie.com.ua/news/opros-klientyi-gotovyi-obmenyat-personalnyie-dannyie-na-nizkie-strahovyie-premii

Photos per websites: http://softline.ru, witget.com

Share
read also
Life insurance has become the main growth area of the Kazakhstani insurance market – (FIAK)
Life insurance has become the main growth area of the Kazakhstani insurance market – (FIAK)

Despite the social distancing measures throughout the country this year, the Kazakhst...

«Zoloto Nomadov» as an alternative to deposits
«Zoloto Nomadov» as an alternative to deposits

Today, Rixos Hotel Almaty hosted a business breakfast organized by SB JSC Sberbank an...

The Ministry of Health suggests insurance in case of medical error at childbirth
The Ministry of Health suggests insurance in case of medical error at childbirth

The Ministry of Health initiates amendments to the legislation, allowing to insure th...

The most interesting materials of the site you have in the mail! Subscribe to the newsletter.

ASK A QUESTION TO THE EXPERT
ASK A QUESTION TO THE EXPERT
Submit your application